Airalo
Project overview
Industry | Telecommunications
Services | UX/UI design
Timeline | 3 months
Date | 2024
In today's hyper-connected world, reliable internet access while traveling is a necessity. Imagine effortlessly switching between mobile networks across over 200 countries without the hassle of physical SIM cards. The Airalo app makes this a reality with its innovative eSIM technology, revolutionizing how we stay connected on the go.
Challenge
This project focuses on redesigning the Airalo app to enhance usability and modernize its user interface. As part of my first case study, key improvements include streamlining the onboarding process, improving navigation, and updating the visual design. This case study documents the redesign stages, highlighting issues, solutions, methods, and results, providing detailed insight into the design process and improvements made.
Personas
To ensure the redesign of the Airalo app effectively meets user needs,
I created two detailed personas:
Anna, the Frequent Traveler, and Max, the Business Traveler.
These personas helped in understanding the different user types and their specific requirements.
By focusing on these personas, I was able to tailor the app's redesign to address their specific pain points and enhance their overall user experience.
The frequent traveler
Anna
32
Marketing-Managerin
Berlin, Germany
Travel behavior
Anna regularly travels to different countries for business and pleasure. She spends an average of two weeks a month abroad.
Affinity for technology
High, regularly uses apps and digital services.
Needs and goals
Account creation and login: Anna wants to quickly create an account or sign in to get instant access to app services.
Purchasing an eSIM plan: Anna wants to buy a suitable eSIM plan to use her mobile data worldwide without relying on local SIM cards.
Activation and installation of the eSIM: Anna wants to easily install and activate the eSIM on her device to connect immediately.
Finding support and help: In case of problems, Anna wants to receive support quickly and effectively so that her travel plans are not affected.
Introvert
Extrovert
Analytical
Creative
Busy
Time rich
Messy
Organized
Independent
Team player
Passive
Active
Safe
Risky
The digital nomad
Max
28
Software developer, works remotely
Changes frequently,
currently in Chiang Mai, Thailand
Travel behavior
Max lives and works as a digital nomad and changes location every few months.
Affinity for technology
Very high, is always on the lookout for new technologies and tools that make his life and work easier.
Needs and goals
Understanding the main functions: Max wants to immediately understand the main functions of the app and how he can use them to work efficiently.
First use and connection: Max wants to have a stable internet connection immediately after installing the eSIM to be able to work productively.
Understanding the app navigation: Max wants to be able to navigate the app easily and find all available functions and settings quickly.
Find support and help: In case of technical problems, Max wants to get help quickly so as not to interrupt his work.
Introvert
Extrovert
Analytical
Creative
Busy
Time rich
Messy
Organized
Independent
Team player
Passive
Active
Safe
Risky
User journey map
The user journey map was created to outline the key steps and interactions Anna and Max experience while using the Airalo app.
It includes actions like opening the app, onboarding, selecting an eSIM, making a purchase, and using the eSIM.
By mapping out their journeys, I identified pain points and
opportunities for improvement, ensuring a smoother and more intuitive user experience.
Wireframes
To visualize the redesign concepts, I created detailed wireframes for the Airalo app. These wireframes focused on key screens, including the onboarding process, eSIM selection, and purchase flow. By sketching out the basic layouts and structures, I was able to plan the user interface and ensure a logical and user-friendly design before moving on to high-fidelity mockups. Additionally, I prioritized accessibility by using simple language, a clean design, and minimizing the use of icons to make the app more senior-friendly. The wireframes are highly refined, ensuring that all users, regardless of ability, can navigate and utilize the app effectively.
Design system
A comprehensive design system was created for the Airalo app
to ensure consistency
and modern aesthetics. This system defines key elements such as typography, iconography, colors, and shadows, providing a unified and cohesive user experience throughout the app.
High-Fidelity Mockups
The high-fidelity mockups breathe life into the redesigned Airalo app, featuring detailed and polished versions of key screens. These mockups showcase the finalized layout, visual style, and interactive elements, providing a clear and engaging preview of the user experience. They are essential for thorough review and refinement before final implementation.
Next steps
As we move forward, it's crucial to maintain a user-centric approach and ensure that the improvements made are continuously refined and expanded. By leveraging ongoing feedback, expanding our design capabilities, and staying responsive to market trends, we can keep enhancing the user experience and drive the app's success.
Further usability tests
Conduct further tests to continuously gather feedback and make improvements.
Expansion of the design system
Adding more components and patterns to cover future design requirements.
Regular updates
Implementing new features and customizations based on user feedback
and market trends.
Marketing and promotion
Developing a marketing strategy to promote the new version of the app
and attract new users.