INDUSTRY:
TELECOMMUNICATIONS
PROJECT:
AIRALO REDESIGN
YEAR:
2024
SERVICE:
UX/UI DESIGN
Airalo · Case Study
about.
This project redesigns the Airalo app to improve usability and modernize its interface. The focus was on streamlining onboarding, simplifying navigation, and refreshing the visual design.
Created as my first full case study
Improvements documented across onboarding, navigation, and UI updates
Showcased process: issues → solutions → methods → results
challenge.
User research and interviews revealed friction in key moments—especially onboarding, plan selection, and SIM activation. The existing app offered functionality, but lacked clarity and cohesion.
Pain points: fragmented onboarding, unclear hierarchy, technical jargon
Goal: simplify flow from first tap to SIM activation
Focus: reduce hesitation, support trust, and present content in a human-centered way
results.
The redesign introduced a faster, more intuitive onboarding flow and a consistent, modern UI:
Reduced onboarding steps from 7 → 4 screens
Clear hierarchy: leading with use cases instead of technical terms
Confidence boosters: feedback screens + subtle animations
Applied research synthesis, personas, and iterative prototyping
While speculative, this case study strengthened my skills in UX research, user flows, and UI refinement—showing how thoughtful structure and microcopy can reduce friction and enhance user trust.
