INDUSTRY:
Consumer Electronics
PROJECT TYPE:
Integrated Branding & Product Experience
YEAR:
2026
ROLE:
Brand & Visual Designer
Still · Brand Strategy & Product Identity
about.
Still is a 360° branding project that transforms the concept of silence into a premium visual identity. I developed a brand ecosystem—ranging from initial market strategy to product industrial design—to redefine the "Quiet Luxury" aesthetic in the audio industry.
Within an intensive one-week sprint, I integrated a cutting-edge AI toolchain to execute this high-scale project with maximum efficiency. This workflow enabled me to maintain a rigorous output of complex assets while focusing on core design logic and a consistent narrative across all touchpoints.
The resulting case documents a seamless design journey: from competitive benchmarking and product sketching in Procreate to a modular Web Design system and high-impact urban advertising campaigns.
challenge.
The premium audio market is saturated with "tech-first" brands that prioritize aggressive aesthetics and complex feature lists over human-centric emotional value. My analysis of leaders like Bose and Sonos revealed a common friction point: a lack of visual and sonic "space" for the modern deep-work professional.
The challenge was to bridge this gap by creating Still—a brand that feels like a sanctuary.
The Gap: Moving away from industrial "plastic-tech" toward an Organic Science aesthetic that balances warmth with precision.
The Constraint: Building a scalable, multi-channel brand system from scratch within a highly condensed timeframe.
The Objective: Translating the abstract concept of "Silence" into a tangible, high-end visual language that works across physical products, digital interfaces, and urban environments.
result.
I delivered a fully operational brand ecosystem that positions Still as a pioneer in the "Deep Work" and high-end audio space. By leveraging an AI-driven workflow, I was able to compress months of strategic and visual development into a high-intensity one-week sprint, maintaining a sophisticated aesthetic and uncompromising quality.
High-Conversion Web Design: Developed a modular digital experience, including a high-impact Hero Sectionand a detailed Product Section to translate technical specs into a clean visual narrative.
360° Visual Identity: A cohesive narrative that scales from high-fidelity product imagery to large-format Wallscape billboards for urban advertising.
Multi-Channel Socials: A library of premium Social Media Visuals designed for consistent brand storytelling across all digital touchpoints.
Market-Ready Assets: A comprehensive set of campaign-ready visuals demonstrating my ability to lead a product from initial brief to a global "Go-to-Market" state.
This project stands as proof of how strategic intuition and advanced toolchains can redefine design productivity—delivering agency-level quality at a fraction of the traditional timeline.
