INDUSTRY:
Crypto
CONTEXT:
Web3 Trading Platform
YEAR:
2024
EXPERIENCE:
UI Design & UX Strategy
Etho Trade · UI Redesign & UX Strategy
about.
EthoTrade is a digital trading project combining innovation with sustainability. My role as a designer was to make complex Web3 mechanics simple, intuitive, and trustworthy.
Designed an accessible, user-friendly trading interface
Focused on transparency, eco-conscious design, and inclusivity
Translated technical blockchain processes into clear user flows
challenge.
The challenge was to create a trading interface in a Web3 ecosystem often defined by jargon, poor navigation, and visual clutter. My task:
Simplify navigation and reduce cognitive load
Build trust with transparent structures and clear hierarchy
Turn complexity into an experience that feels easy to explore
result.
The redesign made EthoTrade’s interface easier and more trustworthy for both newcomers and advanced traders. By focusing on clarity, transparency, and accessibility, the product now feels lighter, more efficient, and aligned with the platform’s sustainable values.
Simplified complex flows into intuitive journeys
Strengthened trust through transparency and guidance
Created a clean, efficient UI that reflects sustainability
testimonial.
Working with Chris on Etho Trade was seamless. His designs weren’t just visually sharp — they made development smoother, faster, and more fun. Every component had purpose, and the attention to UX really showed in the final product.
Julian Schnell
Developer
