INDUSTRY:
MUSIC TECH
PROJECT:
SPOTIFY FAN PASS
YEAR:
2025
SERVICE:
UI Design
Spotify Fan Pass · UI
about.
As part of a design challenge, I worked on reimagining how Spotify could strengthen the bond between artists and fans beyond streaming. My role included analyzing current user journeys, identifying engagement gaps, and designing new interaction flows. The outcome was the Spotify Fan Pass, which introduces exclusive perks, digital collectibles, and premium access—all directly inside the app.
Goal: deepen fan engagement through exclusive content + ownership
Approach: integrate seamlessly into Spotify’s existing ecosystem
challenge.
The main challenge was to design features that bring back exclusivity and direct connection without disrupting Spotify’s seamless listening experience. To address this, I:
Conducted research on fan expectations and engagement patterns
Defined key friction points in onboarding and fan-artist interactions
Designed user flows and wireframes to integrate new features smoothly
Developed a visual identity aligned with Spotify’s brand language
result.
Through the redesign, I transformed fan engagement from passive listening into an interactive, rewarding journey. My work simplified user flows, created a consistent visual system, and introduced features that feel native to Spotify’s ecosystem. The result: a smoother experience for fans, new engagement tools for artists, and a clear opportunity for Spotify to increase retention and strengthen brand loyalty.
Simplified flows & consistent visuals improved user experience
New features empower artists and boost fan loyalty
Clear added value for Spotify: retention & differentiation
